Rosy-Lane Holsteins is a family owned, forward thinking dairy operation with a mission to
care for their animals by balancing production and profitability while protecting natural
resources. It is this forward thinking attitude that sent co-owner Jordan Matthew on a
mission to provide better lighting during the milking process. The primary goal was to
have bright lighting where it is laking and where it is needed most to make the technician’s
job easier and the milk cleaner.

Watertown, WI
Agricultural – Dairy Barn/Milking Parlor


The traditional solution to provide lighting in milking parlors is overhead vapor-tight or
metal-halide fixtures. Due to the significant amount of equipment in the parlors as well
as the positioning of the animals there is typically very low light levels at the point of the
milking process where lighting is required most. There is simply nowhere to effectively
mount traditional lighting in the minimal space available close to the milking process.
Additionally this lighting can rarely meet the rigorous demands of the application. Any
lighting near the parlors are subject to impact from cows, expose to urine and manure and
rigorous daily cleaning with high pressure wash down and cleaning chemicals.

Special Thanks to Industry Insider Eric Fowler at Current Defense and Supply for Content & Photography

“We spent months working with our electricians to identify the right lighting. It’s such a tough space. There are so many requirements given the proximity to the cows and our stringent eco-friendly agenda. G&G offered the perfect solution for our needs. It’s actually been so successful that we’ve had representatives from other dairies visit our milking parlor just to see how it works”

Jordan Matthew, Operations Manager & Co-Owner


G&G’s low-profile, harsh environment, WPX series linear luminaires
were mounted at the milking stations, just inches from the udders.
The compact 1” round tubular design of the fixtures proved ideal
for a simple installation in the tight available space. The IP68/IP69K
waterproof rating and IK07 impact rating ensures long-term durability
through daily contact and high-pressure wash downs in the incredibly
demanding environment.


Prior to installing G&G’s WPX series fixtures the parlor had less than
10 foot-candles of light under the cow utters. With the G&G product
installed brightness levels increased to over 300 foot-candles. The
technicians can see everything much clearer giving better care to the
parlor. It enables them to catch medical issues earlier, reducing the
risk of diseases such as Mastitis and lowering cell counts. Jordan adds,
“in addition to increasing efficiencies, everyone is amazed just how
bright and clean the area looks, it’s quite the showpiece”.

Features That Mattered

  • Low-Profile – Compact 1” Round Housing

  • IP68/IP69K – High Pressure Hose-Down Rated

  • Impact Resistant – IK10 Impact Certified

  • Easy Installation – Plug and Play Connectors & Cabling

  • NSF Rated – Certified for Use in Food Processing