How Ocean Blue Car Wash Turned a Three-Minute Wash into Repeat Business

Ocean Blue Car Wash is a premier, community-focused express car wash operator with 10+ locations across Arizona, dedicated to delivering a bright, safe, and modern experience. Facing the challenge of differentiating its 200-foot wash tunnel in Flagstaff, Ocean Blue set out to transform a routine chore into an engaging event featuring G&G’s ColorWash® PLUS. Engineered with IP68 waterproof protection for harsh car wash environments, G&G’s dynamic RGBW illumination turned the site into an eye-catching car wash, driving higher membership conversions, and bringing repeat visits.

LOCATION: Flagstaff, Arizona
DISTRIBUTING PARTNER: NCS
MARKET/APPLICATION: Tunnel Car Wash

 

Business Impacts

MORE MEMBERSHIPS

ColorWash® locations outperform other Ocean Blue locations in membership accounts

 

MORE FREQUENT VISITS

 Single visit retail customers become monthly membership customers

MORE VALUE FROM THE INVESTMENT

Turned a required lighting investment into community engagement

STRONGER RETENTION

A more memorable experience keeps customers coming back

The Challenge

With 10 locations and two under construction, Ocean Blue Car Wash was looking for ways to create a more memorable customer experience while continuing to differentiate its brand into a competitive market. At its Flagstaff location, the 200-foot tunnel presented an opportunity to go beyond functional lighting and create an experience that would give customers another reason to engage with the wash and return. Owner Alexander Lazar recognized that customers often view a car wash as a routine chore, with retail customers typically visiting only once every month or two. Ocean Blue wanted to change that perception by making the wash more engaging, giving families a reason to come back more often, and creating greater value from the tunnel itself.

The Solution

Ocean Blue selected G&G’s ColorWash® PLUS to outfit its tunnel with darkened walls, engaging lighting, and translucent doors that project brand colors after hours. With 1,000 custom color options and remote multi-site control, Ocean Blue can create tailored themes for fundraisers, holidays, and local events. The system also ties directly into the wash process, automatically triggering lighting sequences for premium options like Triple Foam. This visually confirms kiosk purchases, enhances the experience, and helps drive additional sales. By turning the traditional car wash into an experience customers remember, ColorWash® PLUS gave Ocean Blue another tool to engage customers, encourage repeat visits, and support membership growth.

The Results

ColorWash® PLUS has become a key driver of growth at Ocean Blue, with equipped locations outperforming the rest of the footprint in membership conversion and repeat visits. While Alexander Lazar attributes much of this success to elevated customer experience, the system’s operational design has proven equally valuable:

  • Intuitive Programming: Through the simple ColorWash® app, the team can effortlessly customize, and schedule dynamic light shows for holidays and special events without operational friction.
  • Multi-Site Control: Centralized remote management allows Ocean Blue to oversee and update lighting profiles across all locations from anywhere.
  • Tunnel-Tested Durability: IP68 waterproof protection and chemical-resistant housing deliver total reliability and long-term peace of mind in demanding wash environments.
  • Ongoing Partnership: Backed by G&G’s dedicated support from installation forward, ColorWash® provides a scalable, low-maintenance framework to support future business expansion.

“At the end of the day, we’re all washing cars, but we’ve turned the three minutes into an experience that customers will remember.”

– Alexander Lazar, Owner, Ocean Blue Car Wash

 

“ColorWash® helped us secure memberships for certain customers that would just be retail customers.”

– Alexander Lazar, Owner, Ocean Blue Car Wash

“Moving forward, I don’t think we’d ever build another car wash without using ColorWash®.”

– Alexander Lazar, Owner, Ocean Blue Car Wash

“Our membership counts and repeated visits are more at these two locations than the other locations that we have, and I attribute that to ColorWash®.”

– Alexander Lazar, Owner, Ocean Blue Car Wash

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Products

ColorWash™

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Immersive Color Experience

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EDGE: Outdoor Color LED Luminaire

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Bring Light & Delight.

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